UMC Web Creative Brief UMC Web Creative Brief General Information Project Name * Website/URL * desired or current URL Contact Name * Phone Number * Email Address * Contact Email Address Target Launch Date * Why? What are you wanting to achieve with this new website? * What are your top 3 goals? * What would you like to see as a result of the new site? * (i.e. increase in favorable feedback, 10% increase in new students, 15% increase in program enrollment, etc.) Who? Who is your target audience? * Are you currently gathering analytics on your audience? * Yes No If yes, what are you using? (i.e. google analytics, surveys, feedback forms, etc.) Value What is your most important benefit to your audience? * What do you offer that is different from your competition? * What is your service in the eyes of your audience? * How do (will) customers use your site? What are their goals? * Perception List adjectives describing how you want visitors to perceive your new site. * How does this differ from the current site? * List some URLs of other sites you like. Content Do you have existing content for the site or will you create new content? * Who will be in charge of writing/gathering new content? * Any visuals or content you want to use from your current site or marketing materials? * Functionality Any specific web functionality you need for your site? * List the bells & whistles! Marketing & Strategy How do people find out about your current site? What triggers prompt a visit (referral links, incentives, search engine terms)? How do you currently promote the URL within your organization on and offline? * Do you have a marketing strategy in mind to promote this project? * Yes No If yes, briefly describe the strategy Updating How do you plan to keep the content on the site current and updated? * How often should/will content be changed on your site? * Who is/will be responsible for updating/creating content? * Who needs a login & who will be in charge of the day-to-day of the site? Additional Notes & Comments Notes If you are human, leave this field blank.