UMC Web Creative Brief

UMC Web Creative Brief

General Information

desired or current URL
Contact Email Address

Why?

(i.e. increase in favorable feedback, 10% increase in new students, 15% increase in program enrollment, etc.)

Who?

Value

Perception

Content

Functionality

List the bells & whistles!

Marketing & Strategy

Updating

Who needs a login & who will be in charge of the day-to-day of the site?

Additional Notes & Comments

Sending