Web Communications

Websites officially representing colleges, departments, centers, institutes, programs, or units of the University of Utah should exhibit the following specific standards and guidelines. These guidelines do not apply to personal Webpages or student-run organizations.

Web Compliance Components

1. Include a University header, which incorporates:

  • An accepted/approved University logo. The block U must serve as a link to the University’s home page.
  • A search feature on the right. This can be specific to the site, or can search the University’s Web network. Please visit the University Search Engine page to learn how to configure a search box in your site header, or contact the U Webmaster.

2. Include a University footer, which must incorporate:

  • A link to the University Disclaimer
  • A physical address or mail drop
  • A phone number with area code
  • An e-mail contact address to the specific site’s webmaster
  • A link to the University Privacy Statement
  • If you wish, a copyright identifier
    Address, phone number, and contact address for the specific college or department

3. Include campus directory information in either the header or the footer, which must incorporate:

  • A link to the A-Z index
  • A link to the Campus Directory
  • A link to the Campus Map

4. Use approved colors, drawn from the University’s palette of identification colors. Please be especially aware of legibility issues when combining a background color with a type color. High contrast makes for better readability.

Web Templates

compliant template is available. It is not a requirement to use the template if all other identity standards are met.


What Else Do I Need to Know?

U Web Resources lists other guidelines that must be followed to register a Web site with the U, and the University has an official policy for students, faculty, and staff concerning the use of the University’s World Wide Web information resources.

Within this framework we solicit creative and innovative ways to showcase the many extraordinary activities and programs at the University of Utah. Contact University Marketing & Communications (801-581-6773) for additional information or answers to specific questions.


Guidelines for banner placement on the University of Utah’s home page

The University’s current home page design provides a large top banner for promoting the University: These banners are managed by University Marketing & Communications.

Content for a top banner must link to a Webpage that provides more comprehensive information about the featured topic. Preference will be given to content that links to Websites compliant with University branding guidelines.

Acceptable Content

The banner space at the top of the University’s home page was created to promote the University. Content should center on broad depictions of what differentiates the U from competing schools. While specific programs and offerings can be shown here, they should be presented in a way that illustrates their role in the University as a comprehensive whole. Preference will be given to content that conveys a message about the University’s role as a research university, or about the University’s position as a place where students can receive an extraordinary education (defined as one that is intellectually panoramic, intensive and rigorous, engaging, and ultimately transformative).

Examples of acceptable content:

  1. Mario Capecchi’s Nobel Prize recognition
  2. Autism research and the Brain Institute
  3. Teacher education program in the College of Education
  4. American West Center illustration
  5. Snowflake/diversity message

The banner space can also be used for seasonal images that depict “life on campus” at the University of Utah.

Web Accessibility

Meeting Section 508 Accessibility Standards

In 1998, Congress amended the Rehabilitation Act to require Federal agencies to make their electronic and information technology accessible to people with disabilities. Inaccessible technology interferes with an individual’s ability to obtain and use information quickly and easily. Section 508 was enacted to eliminate barriers in information technology, to make available new opportunities for people with disabilities, and to encourage development of technologies that will help achieve these goals. The law applies to all Federal agencies when they develop, procure, maintain, or use electronic and information technology. Under Section 508 (29 U.S.C. ‘ 794d), agencies must give disabled employees and members of the public access to information that is comparable to the access available to others.

Section 508 provides minimum accessibility standards for:

  • Software applications and operating systems
  • Web-based intranet and internet information and systems
  • Telecommunication products
  • Video and multimedia products
  • Self contained, closed products (e.g., information kiosks, calculators, and fax machines)
  • Desktop and portable computers

Categories of disability types:

  • Visual: blindness, low vision, color-blindness
  • Hearing: deafness
  • Motor: inability to use a mouse, slow response time, limited fine motor control
  • Cognitive: learning

WHAT ARE THE SECTION 508 REQUIREMENTS FOR WEBSITES?

Web-based intranet and internet information systems must meet 16 technical standards found at:
http://www.section508.gov/index.cfm?FuseAction=Content&ID=12#Web

WHAT IS THE UNIVERSITY’S POLICY?

University of Utah Web Policy (Policy 1-16) regarding web accessibility: The University of Utah is committed to the principle of universal access to official information and encourages Web page design for accessibility to audiences using alternate communication channels (e.g., text-to-speech or text-to-Braille browsers). Resources for designing and validating accessible Web pages are available through links on the University Webmaster Resources site.

ADA Notice and Alternative Delivery: If Web page accessibility for an Institutional University Web site is not feasible, then alternate methods should be made available for access to the non-accessible Web page content. Institutional University Web sites containing non-accessible pages must include on their home page, in a prominent location, the following notice: “In accordance with the Americans with Disabilities Act, the information in this site is available in alternate formats upon request.”

HOW DO I KNOW IF MY WEBSITE MEETS THE STANDARDS?

There are free validation tools you can use to check if your website meets section 508 standards:

There are also commercial products available:

WHAT RESOURCES ARE AVAILABLE TO HELP MAKE MY DEPARTMENT’S WEBSITE ACCESSIBLE?

The University Web Resource center provides once a year forums on web accessibility.

Major Software Vendors (Microsoft, Adobe, Macromedia, etc.) have extensive information on their websites regarding how their products meet section 508 accessibility.

Have a question?

Euripides said to question everything. Just don't go overboard when you call us at 801-581-6773.