Branding Guidelines

The Importance of Identity

Creating communication standards and rules that remain consistent is the key to establishing a strong identity and brand. This guide will assist you in understanding the established branding for the University of Utah in a coherent and thorough way through reliable and tested messaging, branding, color palettes, typography, and images.

Feel free to direct any questions about communication standards to University Marketing & Communications at 801-581-7509.

Positioning Statement

Those who attend and teach at the U have the opportunity not just to learn, but to Imagine and Do: to roll up one’s sleeves and make something happen. As a result, the U—and those who walk our campus—are achieving ever-greater prominence on the international stage. Here, one can play a meaningful role in the development of landmark research, new business startups, and artistic endeavors, and will be provided the encouragement and resources to do so. Ours is an environment fueled by passion and inventiveness, innovative teaching methods, and collaboration on multiple levels; a place where the simple posing of a question can lead to an amazing education and a lifetime of learning.

Imagine U is the institutional brand and ideal of the University of Utah. It’s aim targets the “creative doer”—those who strive to accomplish what he or she sets out to do. They are passionate, engaged, and will always work hard to attain their goals. And the U gives creative doers the space and place to succeed and foster a lifelong love for learning.

Nonconforming Identity Marks

Creating communication standards and rules that remain consistent is the key to establishing a strong identity and brand. Identity standards are designed to help departments and programs by strengthening the University brand. Colleges, divisions, departments, programs, units, and services with nonconforming identity marks were strongly encouraged to transition to the University¹s acceptable secondary logos by December 31, 2007. No new designs that differ from the accepted secondary logos should have been created. University Marketing and Communications allowed an extended grace period for old logos to be phased out, but as of September 1, 2013, UMC will only produce communications that fully reflect U branding described in the University Branding Guide.

For brand and graphics guidelines, click here.

Imagine U Brand Messaging

Those who attend and teach at the U have the opportunity not just to learn, but to imagine and do: to roll up one’s sleeves and make something happen. As a result, the U—and those who walk our campus—are achieving ever-greater prominence on the international stage. Here, one can play a meaningful role in the development of landmark research, new business startups, and artistic endeavors, and will be provided the encouragement and resources to do so. Ours is an environment fueled by passion and inventiveness, innovative teaching methods, and collaboration on multiple levels; a place where the simple posing of a question can lead to an amazing education and a lifetime of learning. Learn More>>

Student Groups and Clubs

Student groups cannot use University of Utah names or trademarks explicitly or implicitly without proper permission. The name, symbols, and logos of your group cannot include the use of registered University trademarks, including:

THE UNIVERSITY OF UTAH; UTAH; RUNNIN’ UTES; UTES; official block letter “U”; UU; U of U; Lady Utes; ASUU; Swoop; Block U with medical caduceus; Circle and feather; The Muss; The School Seal; The School Medallion.

Note: If your group is a chapter of a larger organization, you may say that you are the group “at the U of U”. There are limited exceptions for groups that are sponsored by a University department in which groups are allowed to use University trademarks. Learn More>>

Contacts and Resources

These standards have been developed for use as a resource by anyone responsible for the creation or implementation of new communication materials. Should additional information or interpretation be needed, please contact one of the following:

University Marketing & Communications
75 S. Fort Douglas Blvd.
Salt Lake City, UT 84112
Phone: 801-581-6773
E-mail: Webmaster@umc.utah.edu

University Print and Copy Services
1795 E. South Campus Drive, Room 135
Salt Lake City, UT 84112
Phone: 801-581-6171
E-mail: Webmaster@printing.utah.edu

University Trademark Licensing
1901 E South Campus Drive, Ste. 101
Salt Lake City, UT 84112
Phone: 801-581-8298
trademarks.utah.edu

ADMINISTRATION

Information on this site is intended as a guideline and should be followed as communications materials are developed. Exceptions will be granted on a case-by-case basis by the Chief Marketing and Communications Officer (CMCO). If materials are found not to conform to these guidelines and have not been approved as exceptions, the department or program producing the piece will be asked to take corrective action.

 

Have a question?

Euripides said to question everything. Just don't go overboard when you call us at 801-581-6773.