THE BRAIN HAS 100 BILLION NEURONS.
HOW TO INFLUENCE THE RIGHT BILLION OR TWO.
Leveraging biases and heuristics for more effective campaigns and stronger brands.
Humans are complicated beings. We make decisions emotionally, then we use logic to explain our actions To be effective marketers, and build successful brands or campaigns, we need to be able to understand the real reasons why we choose one product or brand over another – the shortcuts that help us process information and ultimately make decisions.