Marketing Style Guide

Time elements

Periods of time

Yes

  • p.m.
  • a.m.

No

  • AM, PM
  • A.M., P.M.

Hours

Yes

  • 1 p.m.
  • 1:30 p.m.
  • 12 p.m.
  • Noon

No

  • 1:00 p.m.
  • 12 noon

Dates

Yes

  • May 5, 2021
  • September 2021

No

  • May 5th, 2021
  • September, 2021

Ranges

Yes

  • 10 a.m.-1 p.m.
  • 1-4 p.m.
  • 10 a.m.-noon
  • 8 a.m. to 5 p.m.

No

  • 3 p.m.-5 p.m.
  • 10 a.m. – 11 a.m.

Other

Titles

  • Lowercased when succeeding a name in text/copy/paragraph
  • Capitalized when preceding a name
  • Capitalized when in a program or signature line

University references

Within body copy/text/paragraphs

  • the University of Utah
  • University of Utah
  • the U
  • the university