Marketing Style Guide

Marketing Style Quick Guide

Below is a selection of the most common style questions and errors found in marketing style. As stated previously, this is the U’s supplement to The Chicago Manual of Style

DEGREES

  • M.S.
  • MBA
  • Ph.D.

SERIAL COMMAS

  • Oxford comma
  • Good
    • Jessica, Rachel, and Steve share an office.
  • Bad
    • Clare, Annalisa and Jana share an office.

TIME ELEMENTS

Periods

  • Good
    • p.m.
    • a.m.
  • Bad
    • AM, PM
    • A.M., P.M.

Hours

  • Good
    • 1 p.m.
    • 1:30 p.m.
    • 12 p.m.
    • Noon
  • Bad
    • 1:00 p.m.
    • 12 noon

Ranges

  • Good
    • 10 a.m.-1 p.m.
    • 1-4 p.m.
    • 10 a.m.-noon
    • 8 a.m. to 5 p.m.
  • Bad
    • 3 p.m.-5 p.m.
    • 10 a.m. – 11 a.m.

Dates

  • Good
    • May 5, 2016
    • September 2016
  • Bad
    • May 5th, 2016
    • September, 2016

TITLES/NAMES

  • Lowercased when in text/copy/paragraph
    • David Pershing, the university president said, “The U is great. Yay.”
  • Exception when used before a name
    • University President David Pershing said, “I love the U. Woo.”
  • Capped when in a program or signature line
    • Honorees:
      • David Pershing, President
      • Ruth Watkins, Senior Vice President

UNIVERSITY REFERENCES

  • Within body copy/text/paragraphs
    • the University of Utah
    • University of Utah
    • the U
    • the university
  • Within signature lines or standing alone
    • The University of Utah
  • NEVER EVER EVER
    • U of U
    • UofU
    • U of Utah

OTHER

  • Use official building names, office titles, department names, program names, etc.
  • Use periods when using a complete sentence. 
  • AVOID random capitalizations.