Marketing Style Quick Guide
Below is a selection of the most common style questions and errors found in marketing style. As stated previously, this is the U’s supplement to The Chicago Manual of Style.
- Oxford comma
- Jessica, Rachel, and Steve share an office.
- Clare, Annalisa and Jana share an office.
- AM, PM
- A.M., P.M.
- 1 p.m.
- 1:30 p.m.
- 12 p.m.
- 1:00 p.m.
- 12 noon
- 10 a.m.-1 p.m.
- 1-4 p.m.
- 10 a.m.-noon
- 8 a.m. to 5 p.m.
- 3 p.m.-5 p.m.
- 10 a.m. – 11 a.m.
- May 5, 2016
- September 2016
- May 5th, 2016
- September, 2016
- Lowercased when in text/copy/paragraph
- David Pershing, the university president said, “The U is great. Yay.”
- Exception when used before a name
- University President David Pershing said, “I love the U. Woo.”
- Capped when in a program or signature line
- David Pershing, President
- Ruth Watkins, Senior Vice President
- Within body copy/text/paragraphs
- the University of Utah
- University of Utah
- the U
- the university
- Within signature lines or standing alone
- The University of Utah
- NEVER EVER EVER
- U of U
- U of Utah
- Use official building names, office titles, department names, program names, etc.
- Use periods when using a complete sentence.
- AVOID random capitalizations.